October 12, 2021
4 min read
The ’Creator‘ brand archetype
What do Lego, Honda and Adobe have in common? They are all...
Read More
October 11, 2021
4 min read
The ’Everyman‘ brand archetype
Some brands we connect with and some we don’t. All brands want...
Read More
September 2, 2020
5 min read
Tips for shooting film and stills for social content
Shooting an integrated campaign for social media takes careful planning when capturing...
Read More
September 2, 2020
5 min read
Tips for creating effective thumb-stopping Instagram and Facebook content
The idea of thumb-stopping isn’t unique to social media. The need to...
Read More
July 26, 2020
9 min read
How to launch your new brand internally
How many events have we seen where a celebrity is used to...
Read More
June 26, 2020
9 min read
Unlocking the power of your brand starts with a personality test
Most brands are not planned. You get an idea, start a business,...
Read More