Branding for sustainable coffee roastery

The Ground Coffee Society have been roasting and producing amazing coffee for over 10 years. But their business had changed from running ‘brick-and-mortar’ London cafés to a new ‘click/pop-up’ model serving online customers and supplying businesses and events with wholesale coffee.

We redefined what their brand stood for and brought this to life across digital and print.

The new brand framework informed all new integrated creative. ‘Life and vitality’ were expressed through everything from the choice of typefaces through to the styling of brand lifestyle photography. Natural tones, plant foliage, sunlight and life expressed a brighter, better society where everyone is lifted by exceptional coffee, sustainably produced and delivered to customers.

We designed, wrote and produced a new brochure to convey the refreshed brand to wholesale and event clients.

Sustainability is an obvious issue with print so we were careful in selecting the right paper stock whilst maintaining the highest levels of production. With this in mind, the brochure cover was printed on paper made from five recycled coffee cups via CupCycling in a zero waste process and text pages were printed on 100% recycled stock.

The main new touchpoint for the brand was the creation of a new website to service subscription coffee customers and attract new wholesale and event customers.