Digital experience for music artist Fleurie

Fleurie is an American musician from Nashville. Her music has a wide international following and passionate fanbase with 145 million Spotify streams and 2.2 billion YouTube views.

In 2021 Relish were commissioned to create a new Web experience for Fleurie to coincide with the launch of her new album, Supertropicali.

Working with American artist Day Toscano, and using Fleurie’s own hand writing, we created a site with an organic feel, with torn paper edges and hand drawn icons. Here fans could navigated via fun animated ‘stamps’, explore the inspiration behind each album, watch videos, find a gig near them and even text Fleurie direct.

Fleurie’s management had seen our award winning site for Novo Amor and wanted a similar fan-engagement world map for her website.

So we created a suitably Supertropicali-pink map of the world on the home page where fans could ‘pin’ their memories from Fleurie concerts, fan art or music covers by simply linking their existing social posts.